Microsoft Copilot Studio - Designing for AI at Scale

Role: Product Designer (UX/UI)

Duration: Aug 2023 – Present

Summary: Copilot Studio is Microsoft’s platform for building and deploying custom AI copilots across enterprise workflows. As design owner for channels, publishing, and sharing, I lead UX efforts to integrate new communication platforms, streamline deployment workflows, and enhance collaboration features. My focus is on making complex AI capabilities intuitive and trustworthy for enterprise users—driving usability, adoption, and cross-team alignment.

Home screen of microsoft copilot studio
Home screen of microsoft copilot studio
Home screen of microsoft copilot studio

About Copilot Studio

Headquarters

Headquarters

Redmond, WA, USA

Founded

Founded

2023

Product

Low-code generative AI agent creation platform

Revenue

Revenue

$270 billion (Microsoft, 2025)

Team size

Team size

228K+ (Microsoft)

Challenge

Enterprise users needed a way to build and manage AI copilots without deep technical expertise. The platform has to balance flexibility (for power users) with simplicity (for business users), while maintaining transparency and control over AI behavior.

Constraints:

  • Multi-modal input/output (text, voice, code)

  • AI latency and cost considerations

  • Regulatory and privacy requirements

  • Diverse user personas (developers, analysts, operations)

Outcomes

  • Simplified publishing flow reduced deployment errors and improved success rates across Teams and M365 channels.

  • Redesigned channel configuration improved clarity and control for makers.

  • Introduced granular sharing controls to support enterprise governance and flexible distribution.

  • Boosted usability and adoption through iterative testing of share UX. Contributed patterns and terminology to Copilot Studio’s agent lifecycle standards.

$400 M

2024 Microsoft Generative AI Services (including Copilot Studio)

+7 M

YOY increase in Copilot users from H2 2024 to H1 2025

33 M

Active Copilot users in 2025

Customers

My contributions

Leading the Channels & Publishing Experience:
Led design for adding WhatsApp, SharePoint, and Slack as copilot channels.

Own the Channels tab UX, including channel configuration, ensuring clarity and scalability across integrations and continuous improvements to the experience.

Design publishing workflows to support seamless deployment across platforms.


Owning Sharing & Collaboration:
Redesigned the Share experience (currently in public preview) to improve discoverability and user control.

Focused on permission models, link sharing, and contextual guidance for enterprise users. Lead ongoing additions of features and identify useful upgrades.


Component Collections (Private Preview):
Designed a highly-requested net new feature allowing for the ability to share agent contents between multiple agents within an environment or distributed to those outside of it, to reduce workload, ensure response consistency and expand availability.


Experience Architecture:
Mapped user journeys across copilot creation, training, deployment, and monitoring.

Defined key interaction patterns to contribute to a clear user story across all aspects and features of copilot ecosystem.


Security:
Partnered with PMs and engineers to triage all reported security bugs and act as point of contact for security concerns for the design team.

Evangelized importance of security from a design perspective through presentations on process and identifying risk

Cross-Functional Collaboration:
Worked closely with research, engineering and product management to design features vital to the business, while being substantiated with data.

Partnered with content designers to craft system messages that balance clarity and confidence.

Learnings & Reflections

Designing for AI requires constant iteration and user feedback — especially around trust and control.

Multi-modal UX introduces unique challenges in consistency and accessibility.

Strategic framing of AI capabilities (what it can/can’t do) is key to user satisfaction.

Ownership of specific domains (like channels and sharing) allows for deeper impact and clearer accountability.